A letter from Flexe Co-founder & CEO, Karl Siebrecht
One of the great joys of leading Flexe over the last eight years has been developing new ways to add value to our customers and partners. This whole thing started when a friend challenged a few of us “technology-types” to create a solution for solving short-term warehousing needs. And we did!
At first, it was simply the ability to secure basic warehousing services through a pay-as-you-go model. We called it on-demand warehousing. But then it expanded to include new solutions built from sophisticated technology features, advanced operations, and optimizations. We evolved. Today, we solve some of the world’s most challenging omnichannel logistics problems.
Today, we solve some of the world’s most challenging omnichannel logistics problems.
Which leads us to the new Flexe brand. To be clear, I—we—LOVE the old brand. And, in a lot of ways I will miss it. But, it’s time to move forward. It’s time for our brand to fully reflect our growth beyond on-demand warehousing and how much opportunity is in front of us.
It’s time to represent that Flexe lives at the intersection of logistics and technology.
It’s time for our brand to fully reflect our growth beyond on-demand warehousing and how much opportunity is in front of us. It’s time to represent that Flexe lives at the intersection of logistics and technology.
Covid-19 showed us how critical that intersection is. It’s a disruption that simultaneously caused the world to shut down and eCommerce to speed up. It exposed that the supply chain strengths of the past—repeatability, predictability, and stability—can actually prevent companies from meeting customer needs.
It’s clear now that supply chain strength comes from flexibility. The flexibility to rapidly test and learn. The flexibility to get ahead of changing customer expectations. The flexibility to be resilient in the face of disruption. The flexibility to grow and adapt in dynamic market conditions.
It’s clear now that supply chain strength comes from flexibility.
Our customers—the world’s largest retailers and brands—run flexible logistics programs powered by technology that run across open logistics networks. They implement same-day delivery programs without any investment or long-term commitments. They pop-up distributed mixing centers that allow for the flexible routing of goods without long-term leases. They add fulfillment centers close to consumers in a matter of weeks. Ultimately, their programs prioritize customer needs over fixed, physical assets to deliver faster, more affordably, AND with a lower carbon footprint. We’re proud to power those programs.
Yes, we have a new look. But it is so much more than imagery, color, and type. Our new brand represents our ongoing customer-obsession, our passion for innovation, and our commitment to solving the hardest logistics challenges for our customers. It says, Flexe delivers enterprise-grade, omnichannel logistics programs to businesses serious about delighting their customers.
Flexe delivers enterprise-grade, omnichannel logistics programs to businesses serious about delighting their customers.
Flexe has been and will continue to be on a journey. Our new brand reflects both where we have been as well as the road ahead. Thank you to our customers and partners that have joined us in building the future.
Karl Siebrecht
Co-founder & CEO of Flexe
